Communications in Humanities Research ISSN: 2753-7072
Home> Volumes> Volume CHR Vol.42> Article
Research Article

IP Research That Is Currently Exploding in Popularity - Taking Chiikawa as an Example

Wenjie WanMacau University of Science and Technology*

* Corresponding author: [email protected]

Abstract

As a cultural asset, animation IP has high commercial value. With the development of streaming media, many influential commercial animation IPs have appeared on online platforms. This paper employs a case analysis methodology to scrutinize Chiikawa, a comic that has garnered popularity across social media platforms in both China and Japan in recent years. By delving into its character symbols, satisfaction of consumer demand, marketing strategies, and providing a succinct overview of its evolution within the Chinese market, the paper elucidates the significance of animation IP communication on emerging media platforms, as well as the underlying factors contributing to its widespread appeal. Through empirical analysis of current social characteristics, it is believed that IP content should conform to public preferences and meet audience needs. It should not only meet aesthetic needs in appearance, but also resonate with people emotionally, help them resist the pressure of fast-paced life, and meet spiritual needs. In terms of marketing, IP should utilize new media platforms and expand multi-channel operations to capitalize on cultural resources and build a complete IP industry chain. This study provides a reference for subsequent related research reports, guides the creation of animation IP, and gives suggestions and inspirations in the context of the current situation of China’s animation IP business operation model.

Keywords: Chiikawa; Streaming comics; IP marketing
Published: July 26, 2024
DOI: 10.54254/2753-7064/42/2024NE0007
Volume: CHR Vol.42
pp. 1-7
Download PDF

References

  1. Nikkei Cross Trend. (2022). [Top 30 Hit Products of 2022] Top 30 Hit Products of 2022 Selected by Nikkei Trendy. Retrieved from https://www.nikkei.com/compass/content/XTRKDB0000B8y5/preview
  2. LINE Corporation. (2023). LINE Research, Regular Survey on Trends Among Young People (First Half of 2023). Retrieved from https://linecorp.com/ja/pr/news/ja/2023/4623
  3. Japan Research Center. (2024). NRC Character Web Survey 2023 Part 4: Characters Who Purchased Merchandise. Retrieved from https://www.nrc.co.jp/report/240415.html
  4. Xinhua New Agency. (2024). China’s Brand Licensing Market Attracts Attention from Japanese Animation IP. Retrieved from http://www.news.cn/20240401/b936011ca110442b891c2373b1e16216/c.html
  5. Lu, SN. (2015). A Brief Discussion of Japan’s “Cute Culture”. Journal of Chinese Language and Literature, 08, 104-105.
  6. Han RB. (2021). Cultural Symbolism and Symbolic Expression of Animation Characters. Shandong Social Sciences, 08, 161-167.
  7. Borijihanzhuona. (2014). I am lost, therefore I am. University of Chinese Academy of Social Sciences Graduate School.
  8. Qi YJ. (2023). Symbolic Consumption and Emotional Support in Cultural and Creative Design. Cultural Industry, 35, 121-123.
  9. Luo X. (2016). Research on "Resistance" Strategies of Popular Culture. Journal of Xiangnan University, 37(04), 42-45+52.
  10. Guo JX. (2020). Research on The Subcultural Style of Online Virtual Anchors. Xiangtan University.
  11. Peng L., Yao XD. (2022). The Continuation of Animation Character IP Value in Communication in The Digital Media Era. Art View, 03, 73-75.
  12. Chen X. (2023). Analysis of The Communication Characteristics Of Japanese Animation Culture Under The Background of New Media - Comment on "New Media and The Communication of Japanese Animation Culture". Media, 23, 97-98.
  13. Han RB. (2015). Postmodern Consumer Culture and The Construction of Japanese Character Consumption Model. Dongyue Forum, 36(01), 61-71.
  14. Gao HY. (2023). Application of Emoticon IP in Brand Design from The Perspective of Youth Subculture. Shanghai Packaging, 12, 123-125.
  15. Lin ZC. (2022). Research on The IPization of Two-dimensional Works from A Cross-media Perspective. Jilin University.
  16. Chen M., Yang HJ. (2023). Thoughts on The Development Path of Domestic Animation and IP Communication - taking "Chinese Ancient Poetry Animation" and "Peking Opera Cat" As Examples. News Communication, 17, 22-24.
  17. Li Y. (2017). Animation Adaptation of Chinese Literary Classics from The Perspective of Cultural Resource Capitalization. Sichuan Drama, 12, 51-54.
  18. Ge LJ., Zhang L. (2021). Research on The Operation Model of Domestic Animation IP - Taking the IP Operation of "Oolong Yuan" as An Example. Communication and Copyright, 07, 104-107.
  19. Zhou C. (2021). Research on Animation IP Incubation and Derivative Product Development and Application. Animation Research, 00, 87-90.