A Brief Analysis of the Cultural and Social Phenomenon of Internet Memes in the Context of Media Convergence

Abstract

As a major branch of network buzzwords, "meme culture" refers to the cultural phenomenon that the majority of netizen groups in the network field repeatedly quote and use events that are commonly agreed upon and have a certain special meaning, so as to achieve the expected funny effect and cause certain social resonance. In the era of media convergence, the endless emergence of network buzzwords and "meme culture" social phenomenon is overwhelming, these secondary language expression has gradually integrated into the three-dimensional real life, the language and writing expression ability of modern people is being reshaped, so these network meme culture has become the cultural sign of the times. Therefore, this paper tries to analyze the rise and development of network terrier culture under the context of media integration, as well as the reasons for the emergence of the social phenomenon of network meme culture, its social impacts and social mentality, etc. The aim is to help people better deal with this linguistic phenomenon in their lives, to treat it rationally and to guide it with goodwill, to realize the benign development of network meme culture, and to put forward effective suggestions in line with the requirements of the development of the times.