Research on Influencing Factors of Weibo Users' Intention to Use "Visitor Record" Function Based on UTAUT Model
Abstract
The purpose of this paper is to explore the influencing factors of users' use of "visitor record" function from the two dimensions of technology itself and users' social media use psychology. Based on the integrated information technology acceptance and use Model (UTAUT), and based on the perspective of users' social media use, two factors of "self-disclosure degree" and "missing anxiety" were introduced, and the Weibo user group was taken as the research object through questionnaire survey method. Based on the 313 questionnaires obtained by screening, the analysis was conducted by hypothesis testing and multiple linear regression methods. The effects of integrated technology acceptance model factors and two newly introduced factors on user intention and behavior were explored. Performance expectancy, effort expectancy, social influence and facilitating factors have significant positive effects on users' intention to use the "visitor record" function of Weibo. The facilitating factors have a negative influence on the user's use behavior of the "visitor record" function of microblog. The introduction of new perspectives, including fear of missing out and degree of self-disclosure, provides new ideas for further understanding of social media user behavior and subsequent related research.
References
- Venkatesh, Viswanath & Morris, Michael & Davis, Gordon & Davis, Fred. (2003). User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly. 27. 425-478. 10.2307/30036540.
- Li Biao. Digital feeding and group pressure: A study on the influencing factors of elderly people's wechat Moments use behavior [J]. International press, 2020, and (3) : 32-48, DOI: 10.13495 / j.carol carroll nki CJJC. 2020.03.002.
- Hua Zairan. Research on the influencing factors of wechat users' intention to use "Take a look" function based on UTAUT model [D]. Nanjing University,2019.
- Cheng Huiping, Zheng Yufei, Wen Xinyue. Research on Influencing factors of Social media users' privacy setting intention based on grounded theory [J]. Modern Information, 2019,41(10):130-139+176.
- Zhang Xiaohan, Troedl. Impact of Social Media Use on privacy risk perception and privacy protection of young Internet users [J]. China media technology, 2023 (11) : 42-46. DOI: 10.19483 / j.carol carroll nki. 11-4653 / n. 2023.11.007.
- Lu Xuemei, Gu Chunsheng. Cause analysis and protection countermeasures of User information privacy leakage in Big Data environment [J]. Modern Intelligence,2016,36(11):66-70. (in Chinese)
- Luo M, Hancock J T .Self-Disclosure and Social Media: Motivations, Mechanisms and Psychological Well-Being[J].Current Opinion in Psychology, 2019, 31.DOI:10.1016/j.copsyc.2019.08.019.