Research Article

The Research on the Underlying Causes of Clunky Sneaker’s Revival

Jinyi LiBeijing Huijia Private School, Beijing, 100000, China*

* Corresponding author: [email protected]

Abstract

With the development of society and internet, more and more people from different age group tends to pursue fashion trend, and the publishing of clunky sneaker totally satisfies people’s demands and becoming one of the most popular, famous fashion item. For the fashion industry, this represents not only the aesthetic standards of the times, but also the immense influence of the internet, while insinuating the pros and cons of brand values and the many issues that extend from this. This paper takes Clunky Sneaker as the research object, and explores the development history of Clunky Sneaker and the reasons for its revival, including its aesthetic characteristics. Through the results of the research, it’s find that the reasons for the revival of Clunky Sneaker include its fashion and media promotion, and its aesthetic has unique characteristics and needs to continue to innovate. Also, the author have discovered the relationship between aesthetic standard of The Times and clunky sneaker, also the underlying value which haven’t been directly shown by the helm of the fashion industry. To be more objective, there are also some extended thoughts on the prevalence of fake goods and the psychology of flaunting wealth.

Keywords: clunky sneaker; fashion trend; aesthetic standards; brand value
Published: May 17, 2023
DOI: 10.54254/2753-7064/4/20220159
Volume: CHR Vol.4
pp. 50-55
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