Communications in Humanities Research ISSN: 2753-7072
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Research Article

New Ideas on Overseas Transmission of Chinese Movies: A Case Study of the Wandering Earth

Yun HuangUniversity of International Business and Economics, No.10, Huixin Dongjie, Chaoyang District, Beijing,100029, China*

* Corresponding author: [email protected]

Abstract

With the enhancement of hard power, China now needs to promote international cultural communication, when movie makes up an important part of it. This article will try to provide new ideas for exporting Chinese culture in the new era by exploring reasons for the successful spread of the movie The Wandering Earth overseas. There are two main reasons for the success of The Wandering Earth abroad. Firstly, the movie sticks to China’s original traditional values. Secondly, the movie correctly applies the empathy strategy. Two suggestions for Chinese cultural exports can therefore be drawn: the first is to establish cultural confidence and dare to export China’s own fruit of thoughts in international cultural transmission; the second is to soften political tone through negotiated decoding and emphasize the role of secondary transmission.

Keywords: Cultural transmission; Chinese movies; Cultural confidence; Empathy strategy
Published: May 17, 2023
DOI: 10.54254/2753-7064/4/20220245
Volume: CHR Vol.4
pp. 98-104
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