Research Article
Analysis of the Monetization of Vtuber via Comparing with Real Human Streamers
Abstract
With the development of technology, most things in life have become virtual, even Internet celebrities. They transferred to the so-called Vtuber. This paper researched the origin of Vtuber and analyzed their success in the aspect of technology and cognition. The aim of this essay is to investigate the environment that Vtuber was born in, and the factor of success in monetarizing of Vtuber when they seem to be unreal through document research and case study. This paper has found that the Vtuber is the result of the maturity of various industries, including but not limited to 3D technology and the live streaming industry. The reason for its popularity is Vtuber's non-human liked perfectness, limitless and human-liked affinity.
Keywords: Virtual influencer; Vtuber; Live streaming; Avatar
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