Communications in Humanities Research ISSN: 2753-7072
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Research Article

Analysis of the Success of the "Central Kitchen" All-media Platform in the Context of Media Fusion

Yanlu SunNorthwest University of Political Science and Law*

* Corresponding author: [email protected]

Abstract

Media fusion has become an important trend in the contemporary news and communication industry, which benefits from the rapid development of technology and the push for digital transformation. Media fusion has not only changed the way and form of news dissemination, but also profoundly influenced the way and habits in which the public obtains information. Drawing on the context of media fusion, this paper examines the practical conditions of media fusion from the perspectives of positive and negative factors, and integrates the specific concept of a "Central Kitchen" to explore its innovative performance on the all-media platform. Through analysis, it is found that innovative performance encompasses cross-media integration, reengineering of news production processes, data mining, and intelligent processing, as well as socialization and decentralization. This paper also synthesizes the experiences and insights gained from the all-media platform "central kitchen" in today's media integration. As media convergence progresses, traditional audience identities are gradually transformed through interactions between production and consumption, impacting news content production methods. Furthermore, with deepening levels of media integration, there is an increasing demand for higher capabilities among media practitioners, necessitating collaboration across all forms of media to minimize news production costs while enhancing communication effectiveness.

Keywords: "Central Kitchen"; Media Fusion; All-media Information Service; Digital Technology
Published: May 21, 2024
DOI: 10.54254/2753-7064/34/20240150
Volume: CHR Vol.34
pp. 134-141
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