Research on the Dissemination Effect and Development Strategy of Jingdezhen Ceramic Culture: A Case Study of Beijing Residents

Abstract

This comprehensive study delves deeply into the profound influence of Jingdezhen ceramic culture on the dissemination of ceramic traditions among the diverse populace of Beijing. Through meticulous research employing a blend of quantitative surveys and qualitative in-depth interviews, it uncovers a prevalent awareness of Jingdezhen ceramics among Beijing residents. However, this awareness often falls short of translating into substantial engagement in terms of active consumption and meaningful participation in cultural activities. To address this nuanced challenge, the study advocates for a multifaceted approach encompassing strategic initiatives. These initiatives include the implementation of targeted promotional campaigns to enhance brand visibility and recognition, the cultivation of a culture of continuous innovation and design excellence in ceramic products, the diversification and expansion of distribution channels to reach a wider audience base, and the enrichment of immersive cultural experiences to captivate and engage residents. By deploying these strategic interventions, the study aims not only to amplify the dissemination impact of Jingdezhen ceramic culture within Beijing but also to foster its sustainable development and enduring heritage, thereby ensuring its cultural significance resonates profoundly with present and future generations alike.