Communications in Humanities Research ISSN: 2753-7072
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Research Article

The Analysis of the Development of the Chinese Market of the Tide Play Blind Box and the Social Thinking Triggered

Dian JinSingapore Institute of Management, 461 Clementi Road, Singapore 599491*

* Corresponding author: [email protected]

Abstract

In the twenty-first century, research on the connection between aesthetics and psychology has become increasingly extensive. Human aesthetic activity is inseparable from psychology. In modern society, human consumption behavior largely reflects people's psychological activities, and thus research related to consumer psychology has received much attention. Consumption behavior is also an important way of embodying specific behaviors in people's aesthetic activities. In the Chinese market, the trendy toy blind box product industry has been sought after by consumers in recent years. In this industry, marketing and consumer psychology are particularly important, and the current state of the blind box industry shows many social issues, such as human aesthetics and consumer alienation. The article is an exploration of the psychology and aesthetics of mass consumption through research and analysis of the marketing and products of the blind box product industry. This paper may provide some implications for corporate managers, consumers, investors, and policymakers.

Keywords: Chinese market; Tide play blind box; Aesthetics; Marketing; Product Design; Consumer Psychology; Consumption Alienation
Published: May 17, 2023
DOI: 10.54254/2753-7064/4/20220601
Volume: CHR Vol.4
pp. 403-412
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