Communications in Humanities Research ISSN: 2753-7072
Home> Volumes> Volume CHR Vol.33> Article
Research Article

Research on Translation Strategies of MOBA Games from the Perspective of Intercultural Communication: A Case Study of League of Legends

Jian JunShandong University of Finance and Economics*

* Corresponding author: [email protected]

Abstract

In the context of global integration, the communication and connection between countries around the world are increasingly intimate, and electronic sports are flourishing on a global scale. Most popular e-sports games in the current market are developed by foreign companies. When these games are introduced to China, local companies often perform localization adaptations. Game localization involves several steps, including language translation, image adaptation, technical adjustments and cultural adaptation. Among them, language translation serves as the foundation of localization, and its quality directly affects the game’s acceptance and sales performance in the local market. This paper, based on the perspective of intercultural communication, takes League of Legends as an example. It conducts a case analysis of language translation in the game, including character names, character lines, weapon skills, etc., from five dimensions: text, voice, vocabulary, grammar, and rhetoric. It summarizes practical translation strategies for MOBA games, aiming to provide theoretical guidance for game translators and improve the quality of game localization.

Keywords: Intercultural Communication; League of Legends; MOBA games; translation strategies
Published: May 24, 2024
DOI: 10.54254/2753-7064/33/20240011
Volume: CHR Vol.33
pp. 6-17
Download PDF

References

  1. Hall, E. T. (1959). The silent language. New York: Doubleday & Co. https://xueshu.baidu.com/usercenter/paper/show?paperid=5413d678ed8739c1d7b9962c109ed58d&site=xueshu_se
  2. Harms, L. S. (1973). Intercultural Communication. HARPER AND ROW. https://xueshu.baidu.com/usercenter/paper/show?paperid=80e5367a1049391988b056e769ea8096&site=xueshu_se
  3. Gentzler, E. (2004). Contemporary Translation Theories (Topics in Translation, 21). Proceedings of SPIE - The International Society for Optical Engineering, 79(6), 1540. https://xueshu.baidu.com/usercenter/paper/show?paperid=b3e7395332b6948640695d2e452f1bca&site=xueshu_se
  4. Holz-Manttari, J. (1984). Translatiorisches Handeln, Theorie und Methode. Helsinki. https://searchworks.stanford.edu/view/8652770
  5. Krause, M. T., Nord, C. and Sparrow, P. (2005). Text Analysis in Translation: Theory, Methodology, and Didactic Application of a Model for Translation-Oriented Text Analysis. Modern Language Journal, 76(4), 581. https://xueshu.baidu.com/usercenter/paper/show?paperid=1a1952a65cc14f41db1123902b73e3f9&site=xueshu_se
  6. Daniel Shaw, R. (1988). Transculturation: The Cultural Factors in Translation and Other Communication Tasks. Pasadena, California: William Carvey Library. https://www.sil.org/resources/archives/33792
  7. Nida, E. A. (1993). Language, culture, and translation. Shanghai: Shanghai Foreign Language Education Press. https://xueshu.baidu.com/usercenter/paper/show?paperid=6d8149912bdf468bf8ed68a179290bd1&site=xueshu_se
  8. Yuxin Jia. (1997). Intercultural Communication. Shanghai: Shanghai Foreign Language Education Press. https://xueshu.baidu.com/usercenter/paper/show?paperid=e4bb66417eb7253416077f882540a709&site=xueshu_se
  9. Zhiying Zhang, Qinqin Zhu. (2007). Intercultural Communication and Translation Techniques. Southwest Jiaotong University Press. https://xueshu.baidu.com/usercenter/paper/show?paperid=220235f73f0bdb537e734f239494118d&site=xueshu_se
  10. Guangyu Liu. (2002). Discussion on the Translation Issues in Video Games. Computer Fan, 7, 78. https://xueshu.baidu.com/usercenter/paper/show?paperid=45cca0535308025e4033d92e51969430&site=xueshu_se&hitarticle=1
  11. Wujiang Zhang. (2013). The Application of Creative Translation in Video Game Translation Localization. Journal of Communication University of China, 35(12), 2. https://xueshu.baidu.com/usercenter/paper/show?paperid=d34a03ea7115c29d8ec8028b0942ac26&site=xueshu_se&hitarticle=1
  12. Xuan Zhu. (2014). Translation Strategies of Cultural Images in Game Translation: A Case Study of The Elder Scrolls V: Skyrim. Beijing Foreign Studies University. https://xueshu.baidu.com/usercenter/paper/show?paperid=e4b9be527ec47b744099d5a26f7f6cdb&site=xueshu_se&hitarticle=1
  13. Yunfeng Zhu, Jing Mu. (2021). Research on English to Chinese Translation of Mobile Games from the Perspective of Eco-Translatology - A Case Study of Brawl Stars Game Text Translation, 12, 28-31. https://xueshu.baidu.com/usercenter/paper/show?paperid=1k4n0xq0th3b0pp0q54u0v20ej170225&site=xueshu_se&hitarticle=1
  14. Dan Qiao. (2020). A Study on the Video Games Translation Localization from the Perspective of Functionalist Skopos Theory - A Case Study of Champion Names and Titles in League of Legends. Jilin University. https://xueshu.baidu.com/usercenter/paper/show?paperid=16640m20ee7e0vq0m53s0830ma163349&site=xueshu_se
  15. Jian Guo, Siyang Liu. (2023). Spatial Ideographical Expression of Symbol Features of "Ship" under the Logic of Pictographic Creation. Packaging Engineering, 44(2), 247-255. https://xueshu.baidu.com/usercenter/paper/show?paperid=1c6m0g402u580230rt5m0ef09u478016&site=xueshu_se&hitarticle=1
  16. Nida, E. A. (1945). Linguistics and Ethnology in Translation-Problems. Word, 1(2), 194-208. https://www.tandfonline.com/doi/pdf/10.1080/00437956.1945.11659254
  17. Li Wang. (1984). Chinese Grammar Theory. The Commercial Press. https://xueshu.baidu.com/usercenter/paper/show?paperid=7e680c233abaea91973338e868c1433c&site=xueshu_se&hitarticle=1
  18. Jun Tao, Haiying Shen. (2018). A Study on the Translation of "Quoting Classics" Discourse Style from Chinese to English— Taking Xi Jinping's Speech during his Visit to the UK as an Example. English Square, 4, 3. https://xueshu.baidu.com/usercenter/paper/show?paperid=1c18c6be57051a9cb137a389a0f268c3&site=xueshu_se