Communications in Humanities Research ISSN: 2753-7072
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Research Article

Female-Oriented Online Literature in China: Gender Reconstruction, the Internet and Consumption

Haoqiu ChangSchool of the Arts, The University of Liverpool, Liverpool, United Kingdom*

* Corresponding author: [email protected]

Abstract

With elements of romance and entertainment, Chinese female-oriented online literature has a considerable readership and has attracted substantial social attention in recent years through film and television adaptations. Taking female-oriented original online literature as the study object, this paper analyses the gender reconstruction and the influence of the internet and commercialization therein. Foucault's theory of power is cited and the analysis is multidimensional and incorporates a specific social context. This paper finds that the awakening of female consciousness is accompanied by a gradual dismantling of gender stereotypes, but that the internet and commercialization hinders gender reconfiguration and placed female subjectivity in imperceptible danger.

Keywords: Commercialization; The Internet; Female-oriented online literature; Discourse; Gender images
Published: May 17, 2023
DOI: 10.54254/2753-7064/3/20220182
Volume: CHR Vol.3
pp. 81-86
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