Communications in Humanities Research ISSN: 2753-7072
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Research Article

Navigating Cross-Cultural Communication: A Case Study of Jersey Islander's Douyin Channel

Shichen FuThe University Malaya*

* Corresponding author: [email protected]

Abstract

This research paper elucidates the intercultural communication practices employed by Jersey Islander, a Douyin influencer, on her channel. By studying the content, audience interaction and engagement strategies of the Jersey Islander's videos and combining them with previous studies, it analyzes in different aspects how the Jersey Islander disseminates different cultural contents and whether the Jersey Islander facilitates the dissemination and communication of different cultures through the posted video contents. In this study, four subjects were interviewed using semi-structured interviews. It aims to identify and analyze barriers to cross-cultural communication, provide valuable insights into effective cross-cultural communication employed by Jitterbug users, and explore the complexity of cross-cultural communication in the context of globalization.The findings provide useful insights into the complexities of cross-cultural communication in the digital age. The Jersey Islander's Douyin channel is a platform for cultural expression that facilitates cross-cultural communication and provides insight into the important role that Douyin content creators play in bridging cultural barriers and creating a more inclusive global community.

Keywords: Strategies; Douyin; Intercultural communication
Published: April 26, 2024
DOI: 10.54254/2753-7064/32/20240022
Volume: CHR Vol.32
pp. 104-113
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