How to View the Traffic Growth Caused by Sexual Suggestive Behavior of Women on Chinese Social Media?

Abstract

With the changes of the times and the advancement of technology, online live broadcasting has become a new way of entertainment and socializing, which is sought after by many young people. Over time, however, this emerging form of entertainment has largely become a platform for female internet anchors to display their bodies. The body is regarded as a commodity, and the consumption of the body takes on a symbolic attribute. This symbolic consumption of the body highlights its representation as identity, control, and desire. However, in the consumer society, the pursuit of profit has become the norm, leading to excessive entertainment and even commercialization of webcast content. Against this background, we wish to conduct research and analysis of this phenomenon. This article aims to explore the phenomenon of increased traffic brought about by female sexually suggestive behaviors in live webcasts and short videos. This study investigates the reasons behind this trend and explores its impact on viewership and online behaviour. The study employed a mixed approach, combining qualitative analysis of user perception and quantitative analysis of traffic data. The findings reveal that women's sexual suggestiveness behavior in webcasts and short videos attracts a significant amount of traffic, but also raises concerns regarding the objectification of women and the impact on societal norms. The implications of this research shed light on the potential consequences of such content and provide insights for content creators, platform operators, and policymakers in navigating the ethical and social dimensions of online media.