Communications in Humanities Research ISSN: 2753-7072
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Research Article

Research on Bruce Lee's Classic Film Image and Cross-cultural Communication

Jincheng XuFaculty of Arts, University of Melbourne, Melbourne, Victoria State, Australia, 3010*

* Corresponding author: [email protected]

Abstract

Bruce Lee was a well-known actor, martial artist, and philosopher who brought quality films to people. At the same time, he used his way to spread Chinese culture to the world. This kind of cross-cultural communication was undoubtedly very successful at that time. This paper introduces the influence of Bruce Lee, the symbol of the era on the cross-cultural communication mode and the combination of films through the literature summary. Bruce Lee's model of cross-cultural communication was based on the medium of film. Due to the popularity of the Internet and social media, the effect of movies on cultural communication is gradually diminishing. The achievements made by internet celebrities headed by Li Ziqi on social media are gradually forming a new and significant cross-cultural communication effect. Cross-cultural communication is based on media consistent with social development and use its characteristics to maximize the benefits of cross-cultural communication.

Keywords: Bruce Lee; movies; digital media age; cross-cultural communication; media
Published: May 17, 2023
DOI: 10.54254/2753-7064/3/20220113
Volume: CHR Vol.3
pp. 15-22
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